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Adobe AD0-E207 Certification Exam is designed to test the knowledge and skills of individuals who want to become Adobe Analytics Architect Masters. Adobe Analytics Architect Master Exam certification is ideal for professionals who work with Adobe Analytics and want to demonstrate their expertise in implementing, configuring, and optimizing the platform.

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Adobe Analytics Architect Master Exam Sample Questions (Q13-Q18):

NEW QUESTION # 13
What are some attributes of virtual report suites?

  • A. Current and real-time data is supported
  • B. They are an alternative to multi -suite tagging
  • C. Some settings are inherited from parent report suite
  • D. They can be added individually to permission groups
  • E. Classification data can be uploaded

Answer: E

 

NEW QUESTION # 14
While translating business requirements to KPIs, you come across a requirement.
What are some examples of metrics that cloud measures site engagement? Select three.

  • A. From starts/completes
  • B. Phone number clicks
  • C. Last touch channel
  • D. Video views
  • E. Visitor location

Answer: A,B,D

 

NEW QUESTION # 15
Configuring the Adobe Analytics-Adobe target integration sometimes called ''A4t enhanced both adobe product.
What are some benefits of settings up this integration ? Select two.

  • A. Paid search ads be created on the fly and run on search run on engines
  • B. Adobe analytics can deliver personalized contact based on user preferences
  • C. Custom events from Analytics can be applied to Target reports at any time
  • D. Target can create new custom eVars and implement them without any code changes
  • E. Target activities experiences, and results can be viewed with adobe Analytics

Answer: C

 

NEW QUESTION # 16
A company has an email marketing tool that is used for both SMS and email.
The tool generates the following campaign URLs:
SMS link: www.website.com?cid=em:campaign_name-txt Email link:
www.website.com?cid=em:campaign_name
How should the Architect configure Marketing Channel Processing Rules to identify the SMS channel?

  • A. Query string parameter "cid" starts with "em:" and make sure it is below the email channel in the processing order
  • B. Query string parameter "cid starts with "em:" and make sure it is above the email channel in the processing order
  • C. Query siring parameter "cid" ends with "-txt" and make sure it is below the email channel in the processing order
  • D. Query string parameter "cid" ends with "-txt" and make sure it is above the email channel in the processing order

Answer: D

Explanation:
Business Requirement: Distinguish between SMS and email campaigns using the "cid" query string parameter.
Configuration Steps:
* Identify SMS Links: Using the query string parameter "cid" ending with "-txt".
* Processing Order: Ensuring the SMS channel is processed before the email channel.
Explanation:
* Query String Parameter "cid" Ends with "-txt": This setting ensures that any link containing "cid" ending with "-txt" is identified as an SMS link.
* Processing Order: Placing the SMS channel rule above the email channel ensures that SMS links are correctly categorized before the system checks for email links.
Verification: According to Adobe's Marketing Channel Processing Rules documentation, properly configuring query string parameters and processing order is crucial for accurate channel attribution (Adobe Analytics Marketing Channel Processing Rules Guide).

 

NEW QUESTION # 17
A customer launches a new checkout flow that includes all checkout steps in a Single Page Application.
The development team must be instructed on how to indicate when a user moves to the next step of the checkout flow so this information can be tracked in Adobe Analytics using Adobe Launch.
The customer wants to be able to report on each step of the checkout as different page views.
Which configuration of an Adobe Launch rule must the tagging engineer configure in Adobe Launch to meet these requirements?

  • A. Click Event with an s.t()
  • B. Direct Call Event with an s.tl() beacon
  • C. Direct Call Event with an s.t() beacon
  • D. DOM Ready Event with an s.t()

Answer: C

Explanation:
Business Requirement: Track each step of the checkout process as separate page views in a Single Page Application (SPA).
Configuration:
* Direct Call Event: Triggered explicitly by the application code when a user moves to the next step.
* s.t() beacon: Sends a page view beacon, suitable for capturing page views in SPAs.
Explanation:
* Direct Call Event: Allows developers to indicate specific points in the SPA where analytics tracking should occur.
* s.t() beacon: Suitable for recording page views, capturing each step in the checkout flow as a separate page view.
Verification: According to Adobe Launch documentation, using Direct Call Events with s.t() beacons is the recommended approach for tracking page views in SPAs (Adobe Launch Implementation Guide).

 

NEW QUESTION # 18
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